Collistar is an Italian brand that continuously introduces trend-setting beauty products. With an elegant brand philosophy, it made a significant leap from the cosmetic department of the large pharmaceutical company Bolton Group to an international beauty brand in 2003, transforming into one of the outstanding skincare brands in the beauty market.

2020, Collistar would plan their marketing campaign of SS21. JHC and Piquadro SpA formed a team of R&D to support this project. From learning about the Product features, customer base, price positioning, we began to draft sketches and material sourcing. In order to let the consumer to have a more premium product, we design to use “THE BRIDGE” a famous leather good brand which owned by Piquadro SpA as the personality and quality standard. Considered cost and sustainable reason, we tried and chosed a Recycled Nappa PU to gain the hand feel of luxury leather good.

After 3 rounds of sampling and costing,we finally confirm the premium item for this market campaign.

Collistar sold products with the premium item in 2021 and they were an instant hit in the market. The marketing department 120% meet the sale goals of this campaign.